1.0Marchesi Grafichehttps://marchesigrafiche.it/en/mar_1986_devshttps://marchesigrafiche.it/en/author/mar_1986_devs/Paper meets digital: the value of printing in communications for the luxury goods sectorrich600338<blockquote class="wp-embedded-content" data-secret="eYiuN8BDnp"><a href="https://marchesigrafiche.it/en/the-value-of-printing/">Paper meets digital: the value of printing in communications for the luxury goods sector.</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://marchesigrafiche.it/en/the-value-of-printing/embed/#?secret=eYiuN8BDnp" width="600" height="338" title="“Paper meets digital: the value of printing in communications for the luxury goods sector.” — Marchesi Grafiche" data-secret="eYiuN8BDnp" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://marchesigrafiche.it/wp-content/uploads/2018/07/1.jpg49022613The indisputable potential of today’s digital communications can obscure the benefits of printed paper. However, these two channels need not be mutually exclusive. Indeed, they should integrate one another to differentiate messages according to their content and target audience.